A broken feature does not automatically justify a new website. Useful content, established URLs, and working integrations have value.
What to check
- List what is working and worth preserving
- Identify structural limits and recurring failures
- Compare repair cost with long-term ownership
What the results mean
Compare the cost and risk of targeted repair with the real limits of the current platform, including future maintenance.
Preserve what already earns trust
List the pages receiving inquiries, established URLs, useful copy, reviews, and working integrations. An unattractive page might need a focused redesign rather than a complete replacement. A rebuild becomes more reasonable when the underlying platform blocks required changes, repeated repairs cost too much, or critical functionality cannot be supported safely.
Compare the true project scope
Estimate the work to repair the current site and the work to migrate content, forms, analytics, redirects, and search signals to a new one. Define the expected business improvement before deciding. A new design should make tasks clearer for visitors, not merely make the screen look different.
Can a rebuild lose search traffic?
Yes, if valuable URLs or content disappear without a migration plan. Inventory and map important pages before launch.
Greg Grigorian
If this issue affects inquiries or day-to-day work, get the cause checked and the important customer paths tested after repair. Greg can handle the website work directly.